Tariffs are back at the centre of trade planning. In 2025, the White House introduced a baseline 10% tariff on all imports, with higher country-specific “reciprocal” rates for dozens of partners. These measures sit on top of existing duties and any Section 301 tariffs, which means your landed-cost math has changed overnight.
Reuters reports that the new rates range from 10% up to the low-40s for many countries, with implementation beginning in early August and limited grace periods for goods already on the water. Enforcement attention has also turned to trans-shipment and tariff evasion, with steep penalties flagged for misdeclared origin.
For sourcing teams, this isn’t a theoretical policy shift. It affects quotes, MOQs, cash flow, Free on Board decisions, and even which port you ship from. Below is a practical playbook to protect margin and keep timelines steady.